Reaching across the protein aisle: How conventional and cultivated can play a complementary role to feed a growing global population.
Editor’s note — The following commentary is by Jeff “Trip” Tripician, CEO of the cultivated meat company Meatable. A longtime meat industry veteran executive whose past tenures include leadership roles at Grass Fed Foods, Perdue Premium Meat Co., Niman Ranch and Coleman Natural, Tripician believes cultivated meat will play a key role in delivering an affordable and enjoyable eating experience to help meet rising global demand for sustainable proteins while addressing some of the most pressing global challenges, such as climate change and food security.