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12 NOV 2024

Meatable’s Bold Bet: Can Cultivated Meat Go Mainstream?

BY TAMAR HASPEL | EDIBLE COMMUNITIES

Back in 2013, cultivated meat had a moment. 

Mark Post, a co-founder of one of the earliest entrants into the field, Mosa Meat, showed off the very first burger made with meat developed in a lab instead of being raised on a farm. Interestingly, this project, which took place at Maastricht University in the Netherlands, was staffed by Daan Luining as a research assistant, as well as Professor Mark Post. In the end, Post went on to found Mosa Meat and a few years later, Luining founded Meatable. The burger came with a price tag north of $300,000 and a prediction: The cultivated burger would be a consumer product within 10 years, at the vastly more reasonable price of $10. 

Read the entire article at Edible Communities …

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